When the Gather team approached me in need of someone to help reposition and build a new brand for the company as they expand to new markets.

I worked closely with the Gather team to select and trademark their name, crafted the brand identity, website design, and brand touch-points, as well as wrote the foundational brand strategy and brand copy for the company.

I also created a modular grid-based illustration system that can be used across regions for their individual office needs. This rounded out an extremely flexible design system for their brand that can be easily activated in any region of the country.